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Genaro Gutierrez

Director for MSBA

Department:     Information, Risk & Operations Management

Additional Titles:     Associate Professor

Research Areas:     International Business, Operations Management, Supply Chain Management

Genaro Gutierrez headshot

Gutierrez, Genaro J.
Associate Professor, Department of Information, Risk, and Operations Management.

Genaro Gutierrez received his B.S. from the Instituto Tecnologico de Monterrey and his M.S. and Ph.D. from Stanford University. His research and teaching interests are in production planning and control issues in manufacturing systems and operations strategy.



Professional Awards

Decision Analysis Society and Society of Decision Professionals INFORMS-DAS/SDP Decision Analysis Practice Award


Decision Analysis Publication Award


INFORMS Daniel Wagner Prize for Excellence in the Practice of Advanced Analytics and Operations Research


Tan Wang and Genaro J. Gutierrez. Robust Product Line Design by Protecting the Downside While Minding the Upside. Production and Operations Management.


Saurabh Bansal, Genaro J. Gutierrez, and Mahesh Nagarajan. 2021. Theory-driven Practical Approach to Integrate R&D and Production Planning for Portfolio Management in Agribusiness. Journal of Applied Analytics 51(5), 332-346.


Saurabh Bansal and Genaro J. Gutierrez. 2020. Estimating Uncertainties Using Judgmental Forecasts with Expert-heterogeneity. Operations Research 68(2), 363-80.


Saurabh Bansal, Genaro J. Gutierrez, and John R. Keiser. 2017. Using Experts' Noisy Quantile Judgments to Quantify Risks: Theory and Application to Agribusiness. Operations Research 65(5), 1115-1130.


Saurabh Bansal, Genaro J. Gutierrez, and John R. Keiser. 2016. Quantifying Uncertainties and Risks Using Managerial Judgments in a Dynamic New Product Development Environment. Production and Operations Management 25(12), 2010-2013.


Genaro J. Gutierrez and He Xiuli. 2011. Life-Cycle Channel Coordination Issues in Launching an Innovative Durable Product. Production and Operations Management 20(2), 268-279.


Ankur Goel and Genaro J. Gutierrez. 2011. Multiechelon Procurement and Distribution Policies for Traded Commodities. Management Science57(12), 2228-2244.


Ramesh K S Rao and Genaro J. Gutierrez. 2010. Shareholders' Wealth-Maximizing Operating Decisions and Risk Management Practices in a Mixed Contracts Economy. Production and Operations Management 19(4), 418-433.


A. Paul and Genaro J. Gutierrez. 2005. Simple Probability Models For Project Contracting. European Journal of Operational Research 165, 329-338.


Anand Paul and Genaro J. Gutierrez. 2004. Mean Sample Spacings, Sample Size and Variability in an Auction-theoretic Framework. Operations Research Letters 32, 103-108.


Genaro J. Gutierrez and Anand Paul. 2001. Robustness to Variability in Project Networks. IIE Transactions 33, 649-660.


Genaro J. Gutierrez and Anand Paul. 2000. Analysis of the Effects of Uncertainty, Risk-pooling and Subcontracting Mechanisms on Project Performance. Operations Research 48, 927-938.


C. Chaing and Genaro J. Gutierrez. 1998. Optimal Control Policies for a Periodic Review Inventory System with Emergency Orders. Naval Research Logistics 45, 187-204.


P. Kouvelis and Genaro J. Gutierrez. 1997. The Newsvendor Problem in a Global Market: Optimal Decentralized & Centralized Control Policies for a Multinational Stochastic Inventory System. Management Science 43, 571-585.


C. Chiang and Genaro J. Gutierrez. 1996. A Periodic Review Inventory Control System with Two Supply Modes. European Journal of Operational Research 94, 527-547.


Genaro J. Gutierrez, P. Kouvelis, and A. Kurawarwala. 1996. A Robustness Approach to Uncapacitated Network Design Problems. European Journal of Operational Research 94, 362-376.


Genaro J. Gutierrez and P. Kouvelis. 1995. A Robustness Approach to International Sourcing. Annals of Operations Research 59, 165-193.


Genaro J. Gutierrez, W.H. Hausman, and H.L. Lee. 1995. Dynamic Control of Imperfect Component Production For Assembly Operations. IIE Transactions 27, 669-678.


P. Kouvelis, A. Kurawarwala, and Genaro J. Gutierrez. 1992. Alogrithms For Robust Single and Multiple Period Layout Planning for Manufacturing Systems. European Journal of Operational Research 63, 287-303.


Rayan Bagchi and Genaro J. Gutierrez. 1992. Effect of Increasing Commonality on Service Level and Holding Cost. Naval Research Logistics 39, 815-832.


P. Kouvelis, Genaro J. Gutierrez, and W.H. Chiang. 1992. Heuristic Approaches For Unidirectional Flowpath Design of Automated Guided Vehicle Systems. International Journal of Production Research 30, 1327-1351.


W. Chiang, Genaro J. Gutierrez, and P. Kouvelis. 1992. Simulated Annealing and Tabu Search Approaches to Design Problems: An Application to the Unidirectional Flowpath Design of Automated Guided Vehicle Systems. John Wiley Co.


Genaro J. Gutierrez and P. Kouvelis. 1991. Parkinson's Law and its Implications for Project Management. Management Science 37, 990-1001.


H.L. Lee, W. Hausman, and Genaro J. Gutierrez. 1990. Optimal Machine Settings of Imperfect Component Production Processes For Assembly Operations. IEEE Journal of Robotics and Automation 6, 652-658.